I am so grateful that i keep at this book. It might never be something that anyone ever purchases, or even reads (aside from close friends), but the experience has been life changing for me.
Let’s go on a hike together up the Red Butte and down to The Living Room!
I read this great book about marketing from a dude who is the godfather of modern marketing. You will find a checklist of items you need to consider the next time tell a story to the market.