This was an awesome book to read but I think it would be a way better book to here Gary V read aloud. Acutualy, come to think of it, he dictated the whole book and had it transcribed and published. So….
I really enjoyed getting some notes out of it and so here were the big things, the highlights if you will.
- Use Passion to tell stories
- Offer Products through your content
- Use your blog to house all of your stories
- Use social media to get the word out
- Be honest and be you
- Everyone can smell a bullshitter
- Quality is the filter, don’t be afraid of everyone else
- What you don’t see in immediate revenue will impact your profitability down the road
- Use tools and tech to duplicate your message
- Like what I am doing right now bay taking Gary V’s Little Cheat sheet list and duplicating it for you to use.
- Identify your passion.
- Make sure you can think of at least fifty awesome blog topics to ensure stickiness.
- Answer the following questions:
- Am I sure my passion is what I think it is?
- Can I talk about it better than anyone else?
- Name your personal brand. You don’t have to refer to it anywhere in your content, but you should have a clear idea of what it is. For example, “The no-bs real-estate agent,” “The connoisseur of cookware,” “The cool guide to young-adult books boys will love to read.”
- Buy your user name—.com and .tv, if possible—at GoDaddy.com.
- Choose your medium: video, audio, written word.
- Start a WordPress or Tumblr account.
- Hire a designer.
- Include a Facebook Connect link, Call-to-Action buttons, Share Functions, and a button that invites people to do business with you in a prominent place on your blog.
- Create a Facebook fan page.
- Sign up for Ping.fm or TubeMogul and select all of the platforms to which you want to distribute your content. Choosing Twitter and Facebook is imperative; the others you can select according to your needs and preference.
- Post your content.
- Start creating community by leaving comments on other people’s blogs and forums and replying to comments to your own comment.
- Use Twitter Search (or Search.Twitter) to find as many people as possible talking about your topic, and communicate with them.
- Use Blogsearch.Google.com to find more blogs that are relevant to your subject.
- Join as many active Facebook fan pages and groups relating to your blog topic as possible.
- Repeat steps 12 through 16 over and over and over and over and over.
- Do it again.
- And again.
- When you feel your personal brand has gained sufficient attention and stickiness, start reaching out to advertisers and begin monetizing.
- Enjoy the ride.
If you have any difficulties with this stuff, hit me up. I will help you get over any of these obstacles.